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Seller Marketing Plan
sell your home in the time frame you want, for the price you want with the least amount of hassle


There’s one key I always hold in my pocket, and after hundreds of real estate transactions, I’d bet my life it’s the key to your success as a seller and my success as your agent.
What is this key, you ask? Communication.
Sure the listing photos, pricing strategy, room staging, and MLS description are paramount, but none of those matter much if communication is nowhere to be found:
If you have a question but don’t feel comfortable asking, I haven’t done my job.
If there’s a detail you don’t understand, and I’m not answering your phone call, I haven’t done my job.
If you feel lost or confused as to what is happening next, I haven’t done my job.
If you feel pressure from me (even in my nonverbals) to make a decision before you’re ready, I haven’t done my job.
If at the end of it all, you aren’t 100% satisfied with my services to you, I haven’t done my job.
If we partner together to sell your home (and I hope we do), you can be sure you’ll get ALL my real estate experience.
I understand that selling a home can be an emotional and complicated process, which is why I’m here to support you every step of the way. You can also be sure you’ll get the key I always have with me – clear communication that’s frequent, proactive, and valuable.
My past experience gives me a good bit of depth in analysis, pricing, and marketing. I think my experience in this unique market has taught me the most. My knowledge, resources, and grit deliver value and I truly care about a great client experience.
Every person, home, and process is unique. Real estate is complex and competitive. Almost every process has at least one unique item where my problem-solving and subject matter experts payoff significantly.
A home is a huge commitment and investment on many levels. The process and investment call for a highly skilled and experienced professional. I never lose sight that it is a privilege to serve others.
There is a lot to be said about experience and I have been fortunate to serve many families. With all the new construction and the number of clients that I have had buy new construction, I have solid knowledge in the new construction process. I know who to use for every aspect of your transaction and each person is key to the process, risk management, and to the value delivered to you.
It is hard to see from the outside, but I have experience with a large number of agents. Sellers care about the risk and process. I think my reputation helps buyers’ offers because I have a strong and reputable history that gives sellers’ confidence in your offer.
I have brought lots of houses to market. There is so much to staging, marketing, timing, and managing multi offer processes. Doing it right can really payoff for you.
I think the main thing is the hours that I am willing to put in. I work all day and I put in significant hours on nights and weekends. I have always been hungry and competitive. Serving a large number of clients over time has refined my processes for a sound and great experience.
I think my unit growth and consistency even during tight inventory and highly competitive times shows that I am delivering results and getting referred often. My business has not come from advertising and buying leads. Why am I getting referred often? I am helping clients win which is hard in this multiple offer market. I think people know they may not have to list with a realtor to sell their house, but I think my clients have experienced the value I bring to a listing with taking their house to the market the right way to line up the logistics of selling & buying, getting the most, managing the complexity of multiple offers, and having a good experience when transitioning.
New construction, even with good builders in planned developments has so many variables and options. Not having someone on your side when dealing with builders and their realtors puts you at a real disadvantage. There is no commissions savings or better negotiating with the main new construction builders in Birmingham. Pricing is fixed and commissions are built in so you are just giving more to the builder and going at it alone. I understand the process, the documents, and where you need to be diligent. You have to really pay attention to the options and details or you can easily overpay. Remember, the builder’s realtors are very experienced at selling as they do it all day. I do believe it is different when you have your realtor involved. Even in appreciating times, you want to be very careful about overbuilding in a neighborhood.







